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Just the Facts:
SANTA MONICA, California — The 2014 Mercedes-Benz CLA-Class, with a little help from supermodel Kate Upton, had the highest jump in vehicle consideration on Edmunds during the 2013 Super Bowl.
Nearly one out of every five vehicle considerations on Edmunds during the fourth quarter were for the 2014 CLA-Class.
Edmunds analyzed Internet traffic during the Super Bowl to gauge which ads resulted in large traffic spikes during the broadcast. The consideration lifts are measured against the average of the previous four Sundays on Edmunds. The analysis quantifies how well the Super Bowl ads resonated with viewers.
The 2014 Mercedes-Benz CLA-Class had a cumulative lift of 3,067 percent; the 2013 Lincoln MKZ was a distant second at 81 percent. The Toyota RAV4 took the number three spot with a 61 percent lift, followed by the Hyundai Santa Fe with a 43 percent lift. The Hyundai Genesis took the number five spot with a 25 percent lift.
Mercedes-Benz USA teased its Super Bowl commercial in a video featuring Upton washing the car. As of Monday morning, the Upton teaser ad had garnered 6.6 million views on YouTube. The CLA-Class is a new model for Mercedes-Benz and many car shoppers were likely seeing it for the first time during the game.
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