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NEW ORLEANS (Reuters) - While millions of TV viewers focus on the outcome of the upcoming Super Bowl XLVII in New Orleans, executives at Mercedes-Benz USA will be waiting for a late-game commercial introducing the car they hope will bring them thousands of new, younger customers.
Marking only the second time Daimler AG's luxury brand has advertised in the National Football League's championship game, the February 3 advertisement will unveil the 2014 Mercedes-Benz CLA, a sporty compact sedan due to go on sale next fall priced from around $30,000, according to a source familiar with the company's plans.
(Source: Chicago Tribune)
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