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After "Mercedes" became a registered trade name for the Daimler-Mercedes automotive group, the company searched for a defining logo. In 1909, Paul and Adolf Daimler, sons of company founder Gottlieb Daimler, came up with the idea of using a star as the symbol for the automaker's badge. When first employed as the technical director of the Cologne, Germany-based Deutz AG engine factory in 1872, Gottlieb had marked a star above the image of his house on a postcard, writing to his wife that the same star, symbolizing prosperity, would one day shine over his own factory.
Source: MSN Autos
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