Monday, May 20, 2013

The aspiration: the best automobile in the world

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With the three engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", the new S Class extends the boundaries of technology on many levels. The S Class is not just a technological spearhead for Mercedes-Benz but for automotive development as a whole.



 As with every generation before it, the customers expect the new S-Class to set standards across the board to retain its accolade as "the best automobile in the world". Perfection to the last detail results in "The Essence of Luxury". This pursuit of the best is particularly noticeable in the interior: whether it is the seats or the air conditioning, the controls or the design, the infotainment or the comfort and safety in the rear – new ideas, their painstaking realisation, and highest perceived quality underpin the high standards that the engineers have set for the Mercedes-Benz flagship model – and for themselves.
The same applies to safety. What started with PRE-SAFE® ten years ago and continued with DISTRONIC PLUS has now resulted in a new dimension of motoring: comfort and safety are merged into one. Mercedes-Benz refers to this as "Intelligent Drive". A whole host of new systems makes the new S-Class even more comfortable and even safer.
The logical consequence is the number of new features specifically related to comfort and safety in the rear – in the S-Class, there is no doubt that passengers in the rear are also seated in first class. Whereas in Europe and North America owners of an S-Class are frequently behind the wheel themselves, the flagship model in the Mercedes-Benz passenger-car portfolio is very definitely a chauffeur-driven vehicle in Asia. The S-Class is not only firmly positioned as a prestige saloon in the large overseas markets such as the USA, China or Japan.
The S-Class is so efficient that it almost sounds utopian: within ten years Mercedes-Benz, by realising "Efficient Technology", has almost halved fuel consumption in the 150 kW output category to 4.4 litres per 100 kilometres.
(Fuel consumption, combined cycle: 8.6 - 4.4 l/100 km; CO2 emissions, combined: 199-115 g/km; energy efficiency class: D-A+)*
* The data do not relate to a specific vehicle and are not part of the specification, but are merely for the purpose of comparing different vehicle types. The figures are provided in accordance with the German regulation "PKW-EnVKV" and apply to the German market only.

Courtesy of Daimler AG

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