Tuesday, July 10, 2012

Mercedes-Benz Museum Offers a One of a Kind Look at Automotive History

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The Mercedes-Benz Museum in Stuttgart, Germany is the only museum in the world that can document, in a single continuous timeline, over 125 years of automobile history from its very beginnings to the present day. On nine levels and covering a floor space of 16,500 square metres, the museum presents 160 vehicles and over 1,500 exhibits. As a place of innovation, it also demonstrates that history can point the way ahead.

The exhibition not only presents the fascinating history of the Mercedes-Benz brand, it also affords illuminating insights into the future. This dual function is also reflected in the architecture of the Mercedes-Benz Museum, designed by the UNStudio of Dutch architects van Berkel and Bos, Amsterdam, also responsible for Tribeca’s Five Franklin Place.  The museum’s interior is inspired by the double helix structure of the DNA spiral that carries the human genome. This in turn illustrates the Mercedes-Benz brand’s philosophy – to continuously create radically new products to advance the cause of human mobility.

During a two-hour tour of the exhibit, visitors experience a unique journey through automotive history. Transported by lift to the uppermost level of the museum, the visitor arrives back in the year 1886, where two museum tours gradually spiral their way down through the extensive collection and back to the museum exit.

The first of the tours consists of seven Legend rooms which narrate the chronological history of the brand. The second group tours five separate Collection rooms filled with vehicles, which thematically document the breadth and diversity of the brand portfolio and collection. Visitors may choose to switch from one tour to the other at any time as both tours finish at the banked curve entitled Silver Arrows – Races & Records. The exhibition is finished off by the Fascination of Technology display, which offers a glimpse into day-to-day work at Mercedes-Benz and also presents topics concerning the future of the automobile.

Continue reading for a more detailed look at the collections at the Mercedes-Benz Museum, or better yet, start planning your trip to Stuttgart now.

Museum Collections

The exhibition at the Mercedes-Benz Museum is divided into Legend rooms and Collection rooms. The Legend rooms narrate the history of the Mercedes-Benz brand, dividing it into themes and epochs. The rooms are ordered chronologically and the exhibition is fully through-designed. The Collection rooms are arranged thematically and document the breadth and diversity of the brand’s vehicles. The Fascination of Technology on Level 0 offers a glimpse into present-day Research & Development at Mercedes-Benz.

The seven Legend rooms, which take visitors on a chronological journey through the history of the automobile to the present day, are each linked by 80-metre ramps. With the exception of the first and last rooms, the Legend tour is designed in line with a consistent principle: along the outside of a curved, clover-leaf wall, a ramp sweeps down to the vehicles, which form the focal point of each display. While visitors can look down at the exhibits to the right-hand side, a chronological display on their left illustrates key events in corporate history as seen against their specific historical backdrop. The Legend rooms offer a striking illustration of the context in which epoch-making innovations in automotive engineering were made.

Each Legend room illustrates a particular era by developing a central theme. These include the invention of the independent, petrol-driven road vehicle, the origin of the Mercedes brand, the development of the supercharger and diesel engine, the Gullwing and semi-forward control trucks of the 1950s, the increasing importance of safety and environmental protection, the brand’s global presence, and in the final Legend room the complete history of racing and record-breaking cars.

  • Legend 1: Pioneers – The Invention of the Automobile, 1886 – 1900
  • Legend 2: Mercedes – Birth of the Brand, 1900 – 1914
  • Legend 3: Times of Change – Diesel and Supercharger, 1914 – 1945
  • Legend 4: Post-war Miracle – Form and Diversity, 1945 – 1960
  • Legend 5: Visionaries – Safety and Environment, 1960 – 1982
  • Legend 6: New Start – The Road to Emissionfree Mobility
  • Legend 7: Silver Arrows – Races & Records

The Collection rooms: thematic layout

The generously designed Collection rooms accommodate a large number of exhibits providing broad coverage of the background to each themed room.

The themes range from travel by bus, taxi or passenger car, goods transportation and distribution, the Gallery of Helpers documenting firefighting, the emergency services and municipal operations, celebrity cars, the Gallery of Heroes, with exhibits from everyday situations and changing special exhibitions.

Discreet floor graphics reminiscent of road markings indicate the topic of each Collection room and the direction to be taken through the vehicle layout. The vehicles in the Gallery of Helpers, for example, are all oriented towards a focal point in the centre of the space, while the Gallery of Celebrities is displayed on high-quality wooden plinths.

Alongside the ramp linking each Legend tour to one of the Collection rooms is a glass showcase, viewable from both sides. On the outside it displays model vehicles, on the inside smaller exhibits such as vehicle parts, accessories and promotional articles. A “micro-cinema” also shows films illustrating the topic of each Collection room.

  • Collection 1: Gallery of Voyagers
  • Collection 2: Gallery of Carriers
  • Collection 3: Gallery of Helpers
  • Collection 4: Gallery of Celebrities
  • Collection 5: Gallery of Heroes

Emotional finale at the banked curve

Both the Legend and Collection tours end up at the “Silver Arrows – Races & Records” display, where a steep banked curve sweeps around the entire exhibition space, gradually becoming a vertical, cylindrical wall studded with famous record-breaking cars.

Legend 7 is an emotional finale to the museum tour. On entering this area, visitors are able to take a seat on a grandstand opposite the banked curve, either to savour the impressive overall image for a while or view film footage of historic motor races shown on six different monitors. The grandstand is connected to a passageway behind the banked curve, which opens out into a “racing tunnel” leading to the Legend room devoted to “Races & Records”. Original memorabilia from famous racing drivers and two racing simulators offer visitors a further opportunity to immerse themselves in the fascinating world of motorsport.

The banked curve gradually becomes a vertical wall on which famous record-breaking cars are mounted – from the record-breaking W 125 of 1938 to the solar-powered Solarmobile, which won the Tour de Sol from Lake Constance to Lake Geneva in the mid 1980s. At the centre of this cylindrical display, five platforms rise from the lower level of the connecting building, displaying experimental vehicles past and present. These exhibits link the museum tour with the Fascination of Technology display area, which covers an area of 800 square metres and showcases the current state of development and gives a prospect of the future.

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Visit www.WaltsMB.com to find your Mercedes-Benz today!

Friday, July 6, 2012

Mercedes-Benz Tops In Dealership Experience

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Mercedes-Benz is still topping out in the U.S. when it comes to how its dealers treat shoppers. The Montvale, N.J.-based automaker, which was in the top five of J.D. Power & Associates dealership experience survey last year behind Lexus and Cadillac, takes the top position in the latest Pied Piper Prospect Satisfaction Index (PSI). The PSI is a mystery shopper-based study that the firm conducted between July last year and June this year, using 4,419 hired anonymous people to shop at dealerships. Mercedes has been the number one in the study for the past four years, based on a process that ties mystery shopping measurement and scoring to industry sales success. Acura, Infiniti and Lexus dealerships tied for second. 

Below industry average in the study were Chevrolet, Chrysler, Ford, Land Rover, Mini, Smart, Dodge Hyundai, Scion, Audi, Jeep, Kia, Porsche, Suzuki, and Mitsubishi. But Mitz, Suzuki, Scion, Dodge, Smart, Ford and Chrysler all improved. 

Mercedes-Benz dealerships led all brands in 10 of the 60 different sales activities measured by PSI, such as the salesperson introducing him or herself, providing a thorough test drive and focusing attention on three to five memorable features or benefits. Twenty-two different brands led at least one sales process category. Cadillac salespeople were, for example, the most likely to mention the availability of different financing options. Nissan salespeople were most likely to ask for the sale, and Toyota dealerships were most likely to give compelling reasons to buy from their specific dealership.

The study finds that overall auto industry performance improvement was widespread, with twenty-four of thirty-four auto brands improving PSI performance from 2011 to 2012. The firm said that 78% of the individual sales process factors improved. Auto salespeople were 11% more likely than in last year's study to address specific features or benefits relevant to the shopper, 8% more likely to mention the availability of different financing options, and 7% more likely to provide a walk-around demonstration.    

Particular differences abound: Pied Piper says that salespeople at Subaru, Buick and Volkswagen dealerships were 50% more likely to offer a brochure to a shopper than were salespeople at Hyundai, Jeep or BMW dealerships; and Jaguar, Volvo and Infiniti salespeople were almost twice as likely to point out features unique from competitive vehicles when compared to Chrysler, Mitsubishi and Jeep salespeople. 

“This year’s record high PSI results show that today’s dealership employees work harder than ever to be helpful to car shoppers,” said Fran O’Hagan, President and CEO of Pied Piper Management Company LLC. “A dealership’s success depends upon many factors that are very difficult for dealerships to change. In contrast, dealership sales effectiveness is simple to measure and simple to change.” 

On average -- and not that surprising -- the top performing auto brands as measured by PSI tend to be brands with higher average sales per dealership. Similarly, individual dealership improvement of sales effectiveness on average also accompanies gains in market share.

Souce: MediaPost

 

 

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Tuesday, July 3, 2012

From all of us here at Walter's, have a safe and wonderful Independence Day!

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Come celebrate at our 4th of July Sales Event where you can find exceptional sale prices on every vehicle!

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Monday, July 2, 2012

Happy Monday, Fans! Our 4th of July Sales Event won't last forever! Come in now through July 8th for some of the best deals of the year!

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Happy Monday, Fans! Our 4th of July Sales Event won't last forever! Come in now through July 8th for some of the best deals of the year!

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Visit www.WaltsMB.com to find your Mercedes-Benz today!

Thanks to Frank for sharing his positive experience with us on DealerRater! And great job Toni for exceptional customer service! Congratulations on your new E350!

Visit WaltsMB.com to find your Mercedes-Benz today!

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Frank T.
Riverside, California
Jun 29, 2012
"I always thought buying a new car closely related to having a tooth pulled. I recently bought a new E350 at Walters MBZ and the experience was thoroughly enjoyable. The salesman, Toni Rajj, was professional in every way, he knew the car, no price haggling, just an overall neat experience. I will never do business any where else. PS I love the car"

Click HERE to read more reviews on DealerRater.

Visit www.WaltsMB.com to find your Mercedes-Benz today!